Agenda ITC e-Choupal: An Introduction, 1 Stake holder Analysis Comparison of ITC’s Supply chain of Soya bean before e-Choupal Initiative. ITC is one of the country’s biggest foreign exchange earners (US $ billion in the last decade); ‘e-Choupal’ initiative is enabling Indian. ITC eChoupal Initiative Essay. Words 6 Pages. The eChoupal has provided the services that increase efficiency of all stakeholders along the value chain.
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The programme installs computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information.
ITC Limited has provided computers and Internet access in rural areas across several initiahive regions echokpal the country, where the farmers can directly negotiate the sale of their produce with ITC Limited. Online access enables farmers to obtain information on mandi prices, and good farming practices, and to place orders for agricultural inputs like seeds and fertilizers.
This helps farmers improve the quality of their products, and helps in obtaining a better price. The computer is housed in the sanchalak’s house and is linked to the Internet via phone lines or by a VSAT connection. The sanchalak bears some operating cost but in return earns a service fee for the e-transactions done through his e-Choupal.
ehcoupal The warehouse hub is managed by the same itd middle-men, now called samyojaks, but with no exploitative power due to the reorganisation. These middlemen make up for the lack of infrastructure and fulfill critical jobs like cash disbursement, quantity aggregation and transportation.
Since the introduction of e-Choupal services, farmers have seen a rise in their income levels because of a rise in yields, improvement in quality of output, and a fall in transaction costs.
E-Choupal – Wikipedia
Even small farmers have gained from the initiative. Farmers can get real-time information despite their physical distance from the mandis.
The system iitiative procurement costs for ITC Limited. The farmers do not pay for the information and knowledge they get from e-Choupals; the principle is to inform, empower and compete.
There are 6, e-Choupals in operation in 40, villages in 10 states, affecting around 4 million farmers. From Wikipedia, the free encyclopedia.
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ITC e-Choupal eco-system
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The ITC eChoupal Initiative by Sean Messenger on Prezi
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