Essentials of Marketing [Franc Brassington ] on *FREE* shipping on qualifying offers. Brassington and Pettitt’s Essentials of Marketing is the. ESSENTIALS OF MARKETING. Frances Brassington and Stephen Pettitt. At last! A concise version of the best-selling Principles of Marketing by Brassington and. : Essentials of Marketing (): Frances Brassington, Stephen, Dr. Pettitt: Books.
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Refresh and try again. Want to Read Currently Reading Read. For educator access, contact your Pearson representative. Your access to the Instructor Resource Centre has expired. Written in a lively style with great design, Essentials of Marketing features the following:.
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Essentials of Marketing
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Would you like to use the power of MyMarketingLab to accelerate your learning? Riz marked it as to-read Jan 12, The book has a great feel, full of large colour photos and frequent interesting cases from brands you will recognise, often with thought-provoking content that is relevant to the reader and accompa Accessible to students with no prior study of Marketing and from all different backgrounds Brassington Essentials is a fun, up to date and interesting introduction to Marketing.
This book is also available with MyMarketingLab. No trivia or quizzes yet. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.
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