Ensayo General de La Comunicación Piñuel y Lozano – Download as PDF File . pdf) or read online. Thomas L. Friedman. Bad Feminist: Essays Joseph Kanon Estudio sobre la cultura y las identidades sociales Gilberto Gimenez. Ensayo general sobre la comunicación by José Luis Piñuel Raigada(Book) 6 editions published in in Spanish and held by 43 WorldCat member libraries . Body of Knowledge Ensayo general sobre la comunicación by José Luis Piñuel; Carlos Lozano Abstract: La presente obra es una aventura intelectual que.

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The intention was that in the variables specified for that purpose, the analysts would identify the discourse underlying the manifest expression, provided the keys of meaning were noticeable -according to the previous training that the analysts received to be able to recognise such categories of analysis.

Outside of this internal competition of the profession, any external assessment will conclude that through their works we cannot distinguish the good communicators but, rather, that it is through their good works that we recognise them as communicators. The reason is that the revision of the first two surveys enabled detecting that some analysts only registered the textual discourse of the self-reference, and that they did so for all variables. Normas y Valores Norms and Values. Hegemonic discourse; true communication; self-reference in the media.

On the other hand, the reality-effect refers to the reality of the mediated truth. The events revolving around the subject of social communication as an agenda item.

Reseña de “Ensayo general sobre la comunicación” de José Luis Piñuel y Carlos Lozano

In this way, the nature of the sources e. The normative statute and the virtue epistemology. Director of the company or institution. Weaverthe hypothesis of the agenda will be confirmed mainly in the case of topics in which the individual does no has the option of contrast Rogers, Dearing and Bregman, Table 3 illustrates only the most frequent elements of contrast, but not the shared components, of the two general types of discourse that are compared, considering the evaluativeempirical and normative content of the statements of the self-referential discourses about the media universe.

And an event like this ends up engaging both the social actors that compete against each other to occupy the proscenium of the media topicality, and the thematic repertoire of the public agenda which increasingly includes the events of this superimposed reality of communicative clashes.


As indicated in table 2, each of these aspects that the press talks about refers in turn to what is being said, what happens, what is done, or what is silenced:. According to David H.

Piñuel Raigada, José Luis [WorldCat Identities]

In the economy section, also have an influence the economic criteria. Philosophical Studies, 78, pp. This is the epistemic or puritanical conception that is derived from the analysed discourses. Here the decision capacity of journalists when carrying out their work is assumed, even though they are susceptible to be judged according to their conduct in the continual of value of the legitimate, but temporary, corporate uses, which are current in a beneral socio-historical juncture.

To send this article to a friend, just click on the little envelope: In other words, for this type of discourses, the exemplary performances constitute the dominant normative statute among communication actors. However, here it is also possible to obtain a more comprehensive distribution if we recognise some implicit groupings. Generally, it has been argued that communicating the truth has always been one of the great aspirations of human honesty and integrity, which poses an ethical problem that acquires a major social importance when the truth is demanded to the communication produced by the media article 20 of the Spanish Constitution.

The gradual increase of pages devoted to this media environment is combined with the self-referential supplements which the frame of the journalistic section does not reveal, because -as mentioned before- they appear in other sections like the opinion section in the articles, columns, editorials, and collaborations.

Complutense University of Madrid, Spain. This is another alternative or complementary normative source of the weak validating justification based only in the credibilityreliability, or rationality of the communicator.

Ensayo General Sobre la Comunicacion

Context and objectives of the research. This is a super-reality or superimposed realitywhich has an extraordinary way to produce reality, as Baudrillard ibid.

Languages or codes Expressive patterns Signifying codes. However, all the proportions were weighted up in order to be able to compare their relative value across discourses about what is said, about what is done and about what happens.

The media, on the other hand, see as a more relevant factor the adequacy of the news to the section and consider the interests that the sources will serve with the dissemination of their news.

Invitations for group meetings mentioned by 8 of 17 experts as the most widely used method: Therefore it can be argued that the evaluative statements about the work of communicators are not based on their actions esse sequitur operari but rather on the virtues attributed – deliberately or non- to the communication actors operari sequitur esse. Since the content analysis showed that more than half of the registered newspaper articles, whose theme was a self-referential discourse about communication, were signed by a columnist or a journalist of the publishing medium, a matter to explore in the Delphi panel was the negotiation of press managers with the media journalists on the election of authors and protagonists of the agreed publications.


Phone calls 7 7 14 3. The intensive strategy that involves the selection of a body of work that is only limited by the references about social communication is complemented with a transversal treatment of such data and through triangulation, i. We chose to study the self-references of the media in the press, by extracting from this medium luuis material of analysis. Scientific knowledge and research in Social Communication.

The overall result of this investigation on the self-reference is clear and provides an overview of great redundancy, which can be summarized as follows:. However, in purity, the professional communicators who commit such improper acts are simply not bad professionals, in reality they have never been so, they are not professional communicators but intruders.

This is the reason it is very important to analyse the structure of these events, which are geenral, represented and regulated according to this comumicacion of historical existence which, day after day, constructs the accounts piue, the current state of the world in the media, whose social product is the service offered by journalism.

The objectives of the study are establishing what changes are appropriate to undertake in order to improve the education of journalists, and setting the quality standards of the public service of journalism.

Ensayo General Sobre la Comunicacion pdf

Object of study and methodology. The relevance of the event presented by the media is centred on the activity that the media themselves perform when competing with each other to become the official social institution that establishes the public agenda.

Contemporary Debates in Epistemology.